Netflix integrates generative AI in media production, starting with ‘El Atonata’
Netflix has officially begun incorporating generative artificial intelligence (GenAI) into its film and television productions, marking a significant shift in the entertainment industry. The company revealed this development during its post-results conference call on Thursday, 17 July. Ted Sarandos, co-CEO of Netflix, shared that the platform had used GenAI for the first time in creating … Read more