Bidding war for one of Hollywood’s most coveted assets raises stakes for dominance in streaming market
Paramount Skydance (PSKY.O) submitted a higher offer for Warner Bros Discovery (WBD.O), a source familiar with the matter told Reuters on Monday, ratcheting up efforts to derail the HBO Max owner’s deal with Netflix.
The bidding war for one of Hollywood’s most coveted assets, including the “Harry Potter” and “Game of Thrones” franchises, has raised the stakes for dominance in the streaming-led market.
Paramount’s new bid, which improves its initial offer of $108.4 billion, or $30 per share, for the whole company, seeks to address Warner Bros’ concerns about the certainty of its financing, the source said.
Reuters could not immediately determine how the bid was revised. Warner Bros and Paramount declined to comment, while Netflix could not immediately be reached.
Warner Bros’ chosen suitor, Netflix, which offered to buy the studios and streaming assets for $27.75 per share in cash, or $82.7 billion, is allowed to match the latest bid from David Ellison-led Paramount.
Variety in a report late on Monday said that Warner Bros was likely to take the Paramount offer under review while still recommending the Netflix pact to its shareholders.
Netflix has ample cash and could bump up its offer for HBO Max owner, while Paramount’s rival bid is backed by Oracle (ORCL.N) billionaire Larry Ellison.
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The CBS parent was asked to submit its “best and final offer” after Warner Bros rejected an enhanced bid that included paying the $2.8 billion in termination fee to Netflix and adding a 25-cent per share quarterly “ticking fee” from next year to compensate Warner Bros shareholders for any delay in deal closure.
Warner Bros had said Paramount’s February 10 offer still falls short of what its board would consider a superior proposal and gave a seven-day deadline until February 23 to submit a revised offer.
MoffettNathanson analysts had earlier said that an offer in the range of $34 per share from Paramount would end the bidding war and “avoid further debate over Discovery Global’s value.”
Warner Bros plans to spin off its cable TV assets, such as CNN and HGTV, into Discovery Global, which could fetch between $1.33 and $6.86 a share, according to Warner Bros’ estimates.
Netflix said its offer gives Warner Bros shareholders added upside from the Discovery Global spinoff, which WBD argues will add value by giving the new company greater strategic, operational and financial flexibility.
However, Paramount has said the cable spinoff central to the streaming giant’s offer is effectively worthless.
The David Zaslav-led Warner Bros came under pressure from Ancora Capital after the activist investor built a roughly $200 million stake in the HBO owner and accused the company of failing to adequately engage with Paramount.
The investor warned if Warner Bros refuses to re-enter discussions with Paramount, it will vote against the Netflix deal and hold the company’s board accountable during its annual meeting.
Shares of Paramount rose 1.3% to $10.70 in extended trading.
Regulatory scrutiny
Warner Bros shareholders were set to decide the fate of Netflix’s offer on March 20, with the vote expected to be a pivotal moment in the high-stakes bidding war to seal the future of one of Hollywood’s most iconic movie studios.
A green light from investors would move the deal forward, but it would still face intense scrutiny from US and European competition authorities, who must assess whether combining Netflix’s (NFLX.O) global streaming power with Warner Bros’ (WBD.O) century-old studio assets would reduce competition or limit consumer choice.
A bipartisan array of lawmakers has raised concerns about the potential harm to consumers and creatives.
Paramount said it has already secured foreign-investment clearance in Germany and is in talks with antitrust regulators in the US, the European Union and the UK. Paramount has repeatedly argued it has a clearer path to regulatory approval than Netflix.
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Paramount’s bid will create a studio bigger than market leader Disney DIS.N and fuse two major TV operators, which some Democratic senators say will control “almost everything Americans watch on TV”.
It will also hand control of CNN to the conservative-leaning Ellisons, soon after they acquired CBS News and installed Bari Weiss as its editor-in-chief.
For Netflix, a combination with HBO Max would make it the biggest global streaming player, with roughly half a billion subscribers.
Netflix co-CEO Ted Sarandos has voiced confidence in winning approval, saying the company’s bid would be better for Hollywood as it would avoid job cuts in an industry already hit by fewer productions and uneven box-office returns.
The streaming pioneer said during deal talks that the potential combination of its streaming service with HBO Max would benefit consumers by lowering the cost of a bundled offering.
But the argument that it needs Warner Bros to compete with YouTube, America’s most-watched TV distributor, is likely to face pushback from the Department of Justice.
As part of its regulatory review, the US Department of Justice is examining whether Netflix engaged in anti-competitive practices.
Netflix has pointed to statistics by media analysis firm Nielsen that say Google’s YouTube accounts for more viewing time on US televisions than other streaming services.
