Bringing generations of hockey fans back to the game with a premium LIVE experience
tapmad has acquired the exclusive digital and television broadcast rights for the FIH Hockey World Cup 2026, set to take place in Belgium and the Netherlands.
This strategic acquisition marks another significant step in tapmad’s mission to bring Pakistan’s forgotten national sports back into the spotlight. Hockey, once a symbol of national pride, holds deep emotional and historical significance for the country, and with the Pakistan national team qualifying for the World Cup after eight years, the moment carries renewed meaning for fans across the nation. tapmad is determined to reconnect audiences with that legacy through accessible, high-quality coverage.
Over the past year, tapmad has consistently invested in international hockey properties, successfully broadcasting major tournaments including the FIH Hockey Nations Cup 2025, FIH Hockey Pro League, and the FIH Hockey World Cup Qualifiers Egypt 2026.
With the addition of the 2026 World Cup, tapmad continues to build the most comprehensive hockey content portfolio in the region, further strengthening its commitment to the sport’s revival.
By securing rights across both digital and television platforms, tapmad aims to maximise reach, ensuring fans across Pakistan can experience world-class hockey and witness this long-awaited comeback on the global stage like never before.
Yassir Pasha, CEO of tapmad, commented:
Hockey has always been an integral part of Pakistan’s sporting identity. In 2024 and 2025, we made a conscious effort to invest in hockey and bring it back into the spotlight. Securing rights for tournaments like the FIH Hockey World Cup 2026 is a continuation of that commitment to revive the sport and make it accessible to audiences across Pakistan.
As anticipation builds for the FIH Hockey World Cup 2026, tapmad is set to deliver an immersive viewing experience, LIVE, in HD quality, and without any Ads, bringing fans closer to the game that once defined a nation.