‘Humnava’ brings musicians from across world to mountains for a month-long journey of co-creation, cultural exchange
Humnava. Photo: Express
HUNZA:
‘Humnava’s inaugural season is under way in Hunza Valley, launching a new global music and art camp that brings together musicians from around the world for collaboration, co-creation, and cultural exchange.
Over 30 days, international and Pakistani musicians will live and create together, transforming the valley’s landscapes and communities into catalysts for original music that will travel globally as soundtracks, videos, and a feature docufilm.
‘Humnava’ leverages strategic collaborations with global music platforms, including Spotify, YouTube, TikTok, and UNESCO-aligned institutions, ensuring that the music created in Hunza reaches international audiences.
“‘Humnava’ is that community of artists, who through music and melody, not only create songs, but try and slowly begin restoring the hope balance on this planet,” Co-Founder & Creative Director Xulfi said,
“Call it optimism or a dream, but I’ve always maintained and believed that music is the ultimate bridge of love that helps us see beyond differences based on religion, race, colour, ideologies, and politics.”
Co-Founder of Giraffe Muhammad Ibrahim noted that ‘Humnava’ was not just about music; rather it was about shaping a new cultural and creative economy for Pakistan, built on sustainability, inclusion, and global collaboration.
“By fostering equitable exchange and enabling artists to participate in international ecosystems, we’re creating a framework that both empowers local talent and positions Pakistan as a hub for cultural innovation.”
Designed to be annual and itinerant, ‘Humnava’ will travel across Pakistan in future editions, deepening local capacity, strengthening networks, and amplifying sustainable creative ecosystems across regions, said a press release.
