Asim Azhar. Photo: file
Popular pop singer Asim Azhar has left fans baffled after deleting all posts from his Instagram account and sharing a single story that simply read ‘Khuda Hafiz’, Express News reported on Tuesday.
The sudden move, without any explanation, has stirred curiosity and concern across social media. Known for his hit songs and distinct vocal style that have earned him a massive youth following, Asim’s unexpected message has triggered a wave of speculation among fans and media outlets alike.
His Instagram feed, once filled with photos, videos and updates on music and performances, now stands completely empty. The only visible sign of activity is the short but emotionally charged phrase ‘Khuda Hafiz’.
The singer’s followers have flooded online platforms with questions about whether Asim is going through a personal or emotional phase, or if the gesture is part of a calculated promotional campaign for an upcoming project.
Many pointed out that Asim has previously pulled similar social media stunts before major releases. Before the release of his 2024 album ‘Be Matlub’, Asim had deleted all of his Instagram posts — a move that later turned out to be a part of a marketing strategy.
Fans are now wondering if the ‘Khuda Hafiz’ post follows the same pattern or signals something more personal. So far, Asim has issued no statement or clarification. His management has also remained silent, adding to the mystery.
The deletion came a day after actress Alizeh Shah drew attention for a similar social media move. In a recent video statement, she revealed that she deleted all her Instagram photos and videos because she had been going through a period of emotional stress and depression.
Alizeh said she felt embarrassed about some of the content she had shared during that difficult time and decided to take a break from social media. “I wasn’t in a good mental space when I posted those pictures. I’m trying to focus on becoming a better person,” she explained.
Her admission prompted a wave of support online, with many users praising her honesty and encouraging her to prioritise her wellbeing. One user wrote, “May Allah guide her. She’s trying to improve herself — people should not criticise her for that.”
As both celebrities retreat from the digital spotlight — Asim cryptically and Alizeh candidly — social media users continue to speculate about the pressures of fame, the impact of online scrutiny and the emotional costs behind carefully curated public personas.
