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Microdramas boom in a shrinking Hollywood as studios chase a TikTok audience

a small crew of actors and production people work in a candyjar microdrama production involving high school football and cheerleaders at a high school in los angeles california us on july 7 2026 photo reuters

China-born format projected to hit $1.5 billion in US revenue this year, nearly $2 billion by 2027 A small crew of actors and production people work in a CandyJar microdrama production involving high school football and cheerleaders at a high school in Los Angeles, California, US, on July 7, 2026. PHOTO: REUTERS When Craig Williams … Read more